A Big Day on Oxford Street

On 27 May 2025, we celebrated the launch of our second flagship store on London’s iconic Oxford Street. Just steps away from Tottenham Court Road Station, the new location places ALDO at the centre of one of Europe’s most dynamic shopping destinations — a key moment in our growing UK journey.

To celebrate, we hosted a vibrant launch event where guests explored the new space and discovered the SS25 Wildflowers collection in full bloom. With its fresh design, immersive layout and curated collections, the new store offers an elevated shopping experience built around style, comfort and self-expression. The first 50 customers even received a special welcome gift — a small way to say thank you for being part of our big day.

The event was filled with energy as guests enjoyed exclusive first looks and celebrated the launch alongside friends, press and influencers.

Thank you to everyone who joined us and helped make this milestone one to remember. We can’t wait to welcome more of you to our new Oxford Street flagship — see you in-store soon!

Visit us in-store >